Akira Watanabe, head of Olympus’ SLR planning department, said that 12 megapixels is plenty for most photography purposes and that his company will henceforth be focusing on improving colour accuracy and low-light performance.

Our cities grow odd organic appendages at the weekends, temporary infestations from the countryside that spring up to sell expensive organic vegetables to a niche market troubled by supermarkets and urbanity. There is a sort of alchemy at work here, the turning of base metal into gold, or thrift into luxury. For coal tar soap and muddy potatoes were surely never meant to be luxury products. It takes a particularly weird intersection of class and socio-economics to make them so. And whilst Labour and Wait remains packed on a Sunday morning, my local Woolworths - that most genuinely thrifty of shops - is already a boarded up memory.